Let’s begin with a question: How do you normally feel coming home from work?
For most, the answer lies somewhere sluggishly between tired and hungry.
We come back from work, walk up to the house, turn the key, and chances are, if one expectation falls short, we can expect a red alert.
Before you know it, you fire off the passive-aggressive, “house looks really clean today!” Even though, in your mind, it seems like the government just shut down. Not surprisingly, your spouse picks up on your signal and shoots right back: “Well, someone is in just a great mood today.”
Now, you have the makings of what we call an opportunity.
Let’s travel down two paths and follow them to their logical conclusion.