It is a fact that consistency creates momentum, and if I apply this concept to building a business, it means being consistent in your business, especially in your communication to your audience.
Make Your Business Visible
The more visible you are, the more your credibility and positioning strengthens. We all are inundated with information and great ideas from experts and everybody is competing for attention.
The thing is that you could be the best thing since sliced bread for your audience, but if you are not consistent in your visibility and therefore your communication, you will struggle to build momentum.
Out of sight, out of mind.
You want to create momentum in driving traffic to your website and have people sign up. You want momentum in opening up your emails and replying to you. You want momentum in people following you on social media and commenting on your posts. Mostly, you want momentum in engagement between your audience and you.