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Relationship Marketing

written by Dr. Roger Boger September 28, 2018
Relationship Marketing

Relationship Marketing: What is it?

In our haste to gain market-target visibility, we sometimes overlook our most important resource – our relationship with people! This is ironic because success in any business has its foundation rooted in interpersonal relationships.

Relationship marketing is the process of attracting, maintaining and enhancing relationships with key people, not necessarily with huge audiences.
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