In order to build an audience, visibility is key for a service-based entrepreneur. You must build a list, a following, and gain clients.
If you are not visible, you have very little chance of building a sustainable business.
Well, if you think about it, it is the same for a brick-and-mortar business as well. There we would see visibility as location, location, location. Location referring to the physical location of the shop, advertising in the relevant media, as well as other ways to attract ideal clients.
Visibility means to be seen by your ideal clients and when the right offer is placed in front of your ideal client at the right time, they buy.
Effective visibility is measured in what you get back from what you put out. In other words, the value that you give in order to receive the interest of fans and potential clients that lead them to get to know you, like you, trust you, and buy from you.