We’ve all been talking about Personal Brand Leadership for several years now. Yet it was a relatively obscure concept when I first proposed an idea on it during a networking keynote in 2008. At the time, I was helping networkers understand that every connection could perceive you in a certain way. Now we hear it everywhere. It seems like every presentation and take on personal branding varies to some degree. However, the essential insights are the same:
- Personal branding is about you being your own corporate brand.
- Personal branding can and should be entirely owned by you.
- Personal branding is an ongoing, evolving process.
- Personal branding defines how you live and engage both personally and professionally.
Great, but how do I figure it out?
What most people don’t talk about is how to figure out what your personal brand is. What is the process? Several months ago, I was sitting with a friend at Starbucks, and she was telling me about her struggle to find the right brand for her website. So, first I asked her a few basic questions about herself – dove into her feelings – and within 30 minutes, we had come up with several personal brand elements and a personal brand statement. She looked up at me and said, “Wow, that was pretty cool… and super fast!”