Many business owners get caught up in the delicacy of choosing the right name to represent their company or idea. Some spend so much time agonizing over a brand name that perfectly encapsulates their company’s essence that it takes their focus away from the most important business needs such as networking, running the day to day operation, and making money. Others rush into it because they are so anxious to get the business started, and then they realize their business name is lacking.

A great business name clearly tells people who you are, what you do, and what you are all about. It evokes a feeling that connects and is memorable. A fantastic name is an excellent start to building your brand, while a horrible name can cripple you at the starting gate.

So what are some important things to consider when creating that name or brand for your business?